Information Quality of Commercial Web Site Home Pages: An Explorative Analysis

In the search for substantive relationships in the use of emerging technology, information quality is often difficult to assess. This research explores user perceptions of presentation, navigation, and quality of Web home pages for approximately 200 selected Fortune 500 companies across 10 industries. An instrument is developed to measure these constructs and is assessed for convergent and discriminant validity as well as reliability. Company Web home pages are clustered using 24 Web site features. Interpretations of the type of Web home page within a cluster are based on their characteristics. An explorative analysis is performed between types of Web home pages and user perceptions of these sites. This study provides empirical evidence of relationships between companies at different positions in the supply chain and the information quality of their Web home pages.